The Authentic Expert The Authentic Expert

Who is your ideal student?

Let's say you're just getting started with the design and creation of your online course. If there's one question you must answer before you go much farther it's this: Who is your course for? Because one of the most common mistakes people make in planning [...]

By Abe Crystal| 2016-12-12T14:08:09-05:00 November 10th, 2014|From There to Here, Inspiration|1 Comment
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ruzuku: Up Close and Personal (Part 3 of 3)

Part III - The Big Picture Huge Opportunities in Bringing Lifelong Learning Online In our previous blogs, we talked about ruzuku's story and the values that upholds the company. Now we would like to share with you our vision of online learning. Learning is now a [...]

By Abe Crystal| 2016-12-12T14:08:13-05:00 June 27th, 2013|From There to Here|0 Comments
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ruzuku: Up Close and Personal
(Part 2 of 3)

Part II - Values Our Values In our previous post, we introduced you to ruzuku’s story and name. Now we’d like to share the the values that motivate us and guide our work. Our mission is to support passionate, independent experts who want to create [...]

By Abe Crystal| 2016-12-12T14:08:13-05:00 June 21st, 2013|From There to Here|0 Comments
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ruzuku: Up Close and Personal (Part 1 of 3)

Part 1 — Getting Started Our Story: How It All Got Started Every company has a story behind it. Here’s ours. Abe... met Rick... … at a local user experience design meetup in a few years ago. As we got to know each other, we [...]

By Abe Crystal| 2016-12-12T14:08:14-05:00 June 18th, 2013|From There to Here|1 Comment
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Who is your course for?

If there's one question you must answer before you go much farther it's this: Who is your course for? One of the most common mistakes people make in planning their course: not taking the time to define who their user is. There are two reasons [...]

By Abe Crystal| 2016-12-12T14:08:14-05:00 May 8th, 2013|From There to Here|0 Comments
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Why you SHOULDN’T obsess over the name of your course

Over at Rise to the Top, David Siteman Garland has another quick video about presenting and marketing your online course. Check out the video. In a nutshell, he argues that the name of your course isn't critical to its success — so stop obsessing over it. [...]

By Abe Crystal| 2013-03-28T12:36:18-04:00 March 28th, 2013|From There to Here|0 Comments
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Ruzuku Presents … A conversation with Elizabeth Marshall and Jen Louden

On Wednesday, March 27, 2013 at 1:00 PM Eastern, we're hosting a webinar with a conversation between two inspirational teachers. Jen Louden (TeachNow) and Elizabeth Marshall (Book Breakthrough) will have an authentic conversation about what does it take to create an amazing course that speaks from [...]

By Abe Crystal| 2016-12-06T16:37:02-05:00 March 23rd, 2013|From There to Here|0 Comments
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Beating the Course Creation Blues, Step 6: Launch! And thank your pilot students

You’re committed to Beating the Course Creation Blues. You’ve got a draft course up and a pilot group of participants on board. Once you’re to the point you can launch the course, be sure to thank everyone that helped you. I’d suggest doing this in two [...]

By Abe Crystal| 2016-12-12T14:08:14-05:00 March 23rd, 2013|From There to Here, Inspiration|0 Comments
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