Ruzuku vs. Auto-responders

Auto-responders such as AWeber and MailChimp can be a great way to first make contact with a customer, stay in touch over time and keep them informed about what’s happening in your company. These sites offer attractive features: They make building trust and confidence between [...]

By | February 18th, 2012|Uncategorized|0 Comments

Ruzuku vs. One-on-one Consulting or Coaching

Personal service works, but it never scales  One-on-one coaching is a great way for experts to connect with their clients, collaboratively develop strategies, and provide the accountability to implement those strategies. In the right context, coaching works. For example, in “Executive Coaching: It Works!”, published [...]

By | July 28th, 2011|Uncategorized|0 Comments

Ruzuku vs. Ebooks

The Value of PublishingAs we’ve mentioned in earlier posts, many independent experts scale their expertise by broadcasting information, and the most straightforward way to broadcast your message is through publishing a book or an ebook. It’s simple, and it can work — depending on what [...]

By | July 7th, 2011|Uncategorized|0 Comments

Is Ruzuku for you?

We designed Ruzuku for passionate, independent experts. Does that sound like you? You’re probably a good fit for Ruzuku if… You want to help people learn and grow Is there something (anything!) that you love helping people learn about? Here are some topics that current [...]

By | June 30th, 2011|Uncategorized|0 Comments

Ruzuku’s Promise: Stay on Track!

Traditionally, most experts have tried to reach their audience by broadcasting information (i.e. publishing books, blogs, CD’s, DVD’s and/or speaking in keynotes, workshops, seminars.). But there’s a fundamental weakness in the broadcast model: while they get the information to your audience, they don’t help your audience [...]

By | June 16th, 2011|Uncategorized|0 Comments