The Authentic Expert The Authentic Expert

Launch Like a Pro: How to Write Your Sales Letter the Right Way

Note to readers: This is the 4th post in our series about launching your first course. If you've been following along, great! If you're new here, you can catch up by reading parts one, two, and three. You're almost there! You finished creating your first [...]

By Jessica Glendinning| 2020-03-12T10:47:09-04:00 October 18th, 2016|Marketing & Promoting Courses|0 Comments
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Behind the Scenes at Ruzuku: Top 10 Most Valuable Launch Lessons Learned

Aside from building your course, launching is one of the most important steps you'll take as a course creator. But the only examples you have to follow are the gurus — with their slick sales pages and high-def videos, hundreds of launch partners, and weeks [...]

By Jessica Glendinning| 2020-06-09T12:16:59-04:00 September 13th, 2016|Marketing & Promoting Courses|0 Comments
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How to Use Free Speaking to Quickly Attract Paying Clients

So, you're planning your course. You have a great idea, but you're not really sure how people will respond to it (yet). That makes you a little nervous. After all, it's one thing to ask people if they like your idea, and quite another thing [...]

By Jessica Glendinning| 2016-12-12T14:07:58-05:00 June 14th, 2016|Growing Your Business|1 Comment
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How to Sell Your Online Course (Without Being Obnoxious)

Have you ever been bombarded by a marketing campaign for a product and thought, “man, that's really annoying”? The incessant emails after you signed up for a free ebook — which seemed like five in one day. The constant “Buy! Buy! Buy!” shouted at you [...]

By Jessica Glendinning| 2017-04-04T21:44:04-04:00 June 7th, 2016|Marketing & Promoting Courses|8 Comments
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The Surprising Truth About Marketing Your Online Course

You hear it all the time. The advice from the so-called “pros” who tell you that in order to successfully market your online course, you need to be using approximately 900 different tactics, or you’re bound for failure! But have you ever wondered why you’re [...]

By Jessica Glendinning| 2020-03-23T14:20:06-04:00 May 10th, 2016|Marketing & Promoting Courses|10 Comments
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Community Spotlight: From Vision to Successful Online Course

It’s a statistic we’ve been talking about all month: More than 50% of entrepreneurs, coaches, and freelancers are interested in creating an online course. Of those, only 14.6% have actually finished creating one or more courses. Over the past few weeks, we’ve walked you through [...]

By Jessica Glendinning| 2020-02-04T15:06:01-05:00 March 29th, 2016|Interviews & Success Stories, Online Course Creation|0 Comments
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Behind the Scenes at Ruzuku: Your #1 Course Creation Challenge, Exposed

Last week’s post tackled a massive topic — how to create a course that your audience will love. And in that post, we referenced a survey that showed some of the biggest challenges facing anyone who wants to create an online course. Turns out, actually [...]

By Jessica Glendinning| 2020-03-09T17:29:59-04:00 March 15th, 2016|Interviews & Success Stories, Marketing & Promoting Courses|9 Comments
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4 ways to improve your online course pricing and revenue

Listen to our interview (above) with business coach Tom Buford to get actionable tips on pricing your online course. If the discussion inspires you to think about creating revenue with your own online course (and we think it will!) get started at RoadmapTo5k.com. Tom’s tips to improve [...]

By Abe Crystal| 2016-12-12T14:08:03-05:00 October 12th, 2015|Marketing & Promoting Courses|0 Comments
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