The Authentic Expert, Episode #5: How to Price Your Online Course (with Tom Buford)

Interview with business coach Tom Buford. Topics include pricing strategies and marketing campaigns for online courses. Tom is a marketing guru and coach. He helps people with their marketing and charge the price they deserve for their products and services so they can live the life of their dreams.

By | November 3rd, 2014|Interviews & Success Stories, Podcast|1 Comment

Does your marketing bore you?

I recently interviewed Dr. Rachna Jain from Profitable Popularity (she has amazing insights about all aspects of online marketing — she helped design our full 4-week group coaching program, and the complete interview with her is included in the program too). I asked her a [...]

By | October 24th, 2013|Inspiration|0 Comments

Ruzuku vs. One-on-one Consulting or Coaching

Personal service works, but it never scales  One-on-one coaching is a great way for experts to connect with their clients, collaboratively develop strategies, and provide the accountability to implement those strategies. In the right context, coaching works. For example, in “Executive Coaching: It Works!”, published [...]

By | July 28th, 2011|Uncategorized|0 Comments

Ruzuku vs. Ebooks

The Value of PublishingAs we’ve mentioned in earlier posts, many independent experts scale their expertise by broadcasting information, and the most straightforward way to broadcast your message is through publishing a book or an ebook. It’s simple, and it can work — depending on what [...]

By | July 7th, 2011|Uncategorized|0 Comments