You're eager to build sustainable, profitable business around your courses. One of the best ways to ramp up revenue — especially in the early stages of your online course business — is to sell more of your services. I'm assuming that you offer some kind [...]
Interview with business coach Tom Buford. Topics include pricing strategies and marketing campaigns for online courses. Tom is a marketing guru and coach. He helps people with their marketing and charge the price they deserve for their products and services so they can live the life of their dreams.
Sometime it’s important, valuable, and clarifying to simply step back and ask why. Why do we invest our time and energy making it easy to create online courses? And why should you create and teach your own courses? Reaching everyone Our first answer to “why [...]
Do you hold this belief... Private, personalized one-on-one coaching (or consulting) is the gold standard. It's the best way to help learn, shift mindset, and change behavior. The only problem is that it doesn't scale. Resonate for you? It's a very commonly-held belief. You might [...]
We need to be candid. Creating and selling successful online programs is genuinely challenging. We shouldn't treat the work as trivial, or say that “anyone can just figure it out.” Which makes it so important... To figure out ways to: Save money, Save time, and [...]
I recently interviewed Dr. Rachna Jain from Profitable Popularity (she has amazing insights about all aspects of online marketing — she helped design our full 4-week group coaching program, and the complete interview with her is included in the program too). I asked her a [...]
Personal service works, but it never scales One-on-one coaching is a great way for experts to connect with their clients, collaboratively develop strategies, and provide the accountability to implement those strategies. In the right context, coaching works. For example, in “Executive Coaching: It Works!”, published [...]
The Value of PublishingAs we’ve mentioned in earlier posts, many independent experts scale their expertise by broadcasting information, and the most straightforward way to broadcast your message is through publishing a book or an ebook. It’s simple, and it can work — depending on what [...]