Who is your course for?

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If there’s one question you must answer before you go much farther it’s this: Who is your course for? One of the most common mistakes people make in planning their course: not taking the time to define who their user is. There are two reasons for this. “Oh, I know my student!” And maybe you… Read more »

Why you SHOULDN’T obsess over the name of your course

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Over at Rise to the Top, David Siteman Garland has another quick video about presenting and marketing your online course. Check out the video. In a nutshell, he argues that the name of your course isn’t critical to its success — so stop obsessing over it. What do you think? How important is the name of… Read more »

Beating the Course Creation Blues, Step 5: Talk to people

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You’re committed to Beating the Course Creation Blues. You’ve got a draft course up and a pilot group of participants on board. By the second or third week, you should be getting some pretty good feedback from folks. You should start scheduling 20-30 minute phone calls with 2-3 people every week. In fact, plan to talk… Read more »