If there’s one question you must answer before you go much farther it’s this: Who is your course for? One of the most common mistakes people make in planning their course: not taking the time to define who their user is. There are two reasons for this. “Oh, I know my student!” And maybe you… Read more »
Why you SHOULDN’T obsess over the name of your course
Over at Rise to the Top, David Siteman Garland has another quick video about presenting and marketing your online course. Check out the video. In a nutshell, he argues that the name of your course isn’t critical to its success — so stop obsessing over it. What do you think? How important is the name of… Read more »
Ruzuku Presents … A conversation with Elizabeth Marshall and Jen Louden
On Wednesday, March 27, 2013 at 1:00 PM Eastern, we’re hosting a webinar with a conversation between two inspirational teachers. Jen Louden (TeachNow) and Elizabeth Marshall (Book Breakthrough) will have an authentic conversation about what does it take to create an amazing course that speaks from your heart and to your audience. Jen Louden is the… Read more »
Beating the Course Creation Blues, Step 6: Launch! And thank your pilot students
You’re committed to Beating the Course Creation Blues. You’ve got a draft course up and a pilot group of participants on board. Once you’re to the point you can launch the course, be sure to thank everyone that helped you. I’d suggest doing this in two places. First, find somewhere inside the course — usually at… Read more »
Beating the Course Creation Blues, Step 5: Talk to people
You’re committed to Beating the Course Creation Blues. You’ve got a draft course up and a pilot group of participants on board. By the second or third week, you should be getting some pretty good feedback from folks. You should start scheduling 20-30 minute phone calls with 2-3 people every week. In fact, plan to talk… Read more »