Authenticity means being completely honest with myself and others about what I’m doing — and why I’m doing it. Ask yourself, Am I telling people the real reasons I have for what I’m doing? In order to live authentically and be connected with other people, it’s important to be transparent about your rationale, not just your actions. For example, if you’re driven by a passion to express your ideas, you shouldn’t tell others that you’re creating a course in order to make more money.
In the end, you need to feel good about what you’re doing or not doing — and invest your time in activities that matter to you, not what you feel pressured by others to do.
We want to be very intentional about how we invest our time. The first step is to really stop and reflect on what’s most important to you.
If you’re having trouble finding time to create your online course, a first step would be to review all the activities on which you’re currently spending your time. Then ask how your course truly fits into your set of priorities and projects. If you say your course is a top priority, yet other activities are taking more of your time, then you can start to figure out how to spend less time on the lower-priority activities.
Being creative is vulnerable. If you are resisting the creative side of your course (designing content, etc.), it may be time to look at emotional blocks that could be preventing you from making progress. For example, if you schedule a specific time to work on your course, and then still find yourself resisting the project at that time, Elizabeth recommends looking at your emotional reaction to the project.
Many solopreneurs are in “time debt,” meaning you have committed (internally or externally) to more meetings and projects than you could possibly handle.
Create “automatic time investments” through consistent scheduling. For example, “Every Wednesday afternoon from 1pm to 3pm, I’ll focus on my course.” When the time comes, you know that’s what you need to focus on in the moment.
You need cash flow to support the time you invest in your course creation. Start by establishing a baseline. What’s the minimum monthly or annual income you need? Then look at what services, products, and packages you offer, and how they are priced. Shoot to spend no more than 50% – 60% of your time on direct client work or other “time for money” activities. Can you price your services, products, and packages to match this time investment?