The Authentic Expert The Authentic Expert

Launch Like a Pro: How to Make the Most of Your First Online Course

Note to readers: This is the 3rd post in our series about launching your first course. If you've been following along, great! If you're new here, you can catch up by reading parts one and two. You've done so much hard work on your first [...]

By Jessica Glendinning| 2020-07-08T11:57:31-04:00 October 4th, 2016|Marketing & Promoting Courses|3 Comments
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Launch Like a Pro: 8 Steps to the Perfect First Webinar

Note to readers: This is the 2nd post in our series about launching your first course. If you've been following along, great! If you're new here, you can read part one here. True or false? If you're launching anything online, you have to hold a [...]

By Jessica Glendinning| 2016-12-12T14:07:56-05:00 September 20th, 2016|Marketing & Promoting Courses|2 Comments
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Launch Like a Pro: How to Get Started

You made it! You finished your first online course and you've run a successful pilot. You've made tweaks and improvements based on your first students' feedback and now you're ready to go big and show your course to the world. But what's next? You've probably [...]

By Jessica Glendinning| 2020-02-04T14:59:18-05:00 September 6th, 2016|Marketing & Promoting Courses|0 Comments
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48 Powerful Resources to Take Your Online Course from Good to Great

Think about it. The first time you run your course, it will be the worst it will ever be. Now don't misunderstand me. I'm not saying your course will be bad. Most likely, it will start out good and improve over time. And that's natural. [...]

By Jessica Glendinning| 2016-12-12T14:07:57-05:00 August 16th, 2016|Online Course Creation|2 Comments
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10 Proven Ways to Craft an Irresistible Course Offer

You'll hear us say this often on the Ruzuku blog: Offer your audience something that will delight them. Take away some pain or annoyance that they've been struggling with. Or help them achieve one of their dearest dreams. Not only will people love you for [...]

By Jessica Glendinning| 2021-02-15T10:53:12-05:00 July 5th, 2016|Planning & Strategy|2 Comments
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How to Use Free Speaking to Quickly Attract Paying Clients

So, you're planning your course. You have a great idea, but you're not really sure how people will respond to it (yet). That makes you a little nervous. After all, it's one thing to ask people if they like your idea, and quite another thing [...]

By Jessica Glendinning| 2016-12-12T14:07:58-05:00 June 14th, 2016|Growing Your Business|1 Comment
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How to Sell Your Online Course (Without Being Obnoxious)

Have you ever been bombarded by a marketing campaign for a product and thought, “man, that's really annoying”? The incessant emails after you signed up for a free ebook — which seemed like five in one day. The constant “Buy! Buy! Buy!” shouted at you [...]

By Jessica Glendinning| 2017-04-04T21:44:04-04:00 June 7th, 2016|Marketing & Promoting Courses|8 Comments
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Community Spotlight: Creating Transformative Online Courses

You know those people who always seem to have the best luck? They know the right people, they always seem to be in the right place at the right time. Every time they create something new, it’s a hit. You see their names everywhere — [...]

By Jessica Glendinning| 2016-12-12T14:08:00-05:00 April 26th, 2016|Interviews & Success Stories, Online Course Creation|10 Comments
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