Frequently Asked Questions (FAQ) about the
Course Builders Laboratory Program

Q: Who is Danny Iny and why should I listen to his advice about online courses?

A: He is the founder and CEO of Firepole Marketing. Some of you might know Danny as the guy behind such courses as Audience Business Masterclass, and before that -—Write Like Freddy. Education products are the main way Firepole Marketing makes money, so you could say Danny knows a thing or two about creating and selling them.

Full disclosure: when Danny started his company, it wasn’t from scratch. He actually had over $250,000 in personal debt. After only 3 years, Firepole Marketing broke the 7-figure revenue mark, and right now it’s making multiple 7 figures, more than doubling its revenue every year. He’s also learned how to grow beyond being a “solopreneur” and has built a team of 25+ people working on both education and marketing. Danny and his team helped thousands of students do the same – build profitable online businesses based around education products.

Does this make him world’s foremost authority on online courses? It’s a matter of opinion — and if you ask me, I’d say he’s right up there in terms of actual in-the-trenches experience with online courses for entrepreneurs.

Can Danny’s program help *you* create a profitable online course? Absolutely.

Q: What is the Course Builder’s Laboratory, exactly? What’s inside the program?

A: CBL is a comprehensive program designed to guide you from nothing to creating and selling a profitable online course. In its 8 modules, you’ll find proven methods for coming up with a topic for your course, rapidly testing it for profitability, delivering your initial pilot offer, launching a full-scale product, and growing your business beyond that, into multiple 6 or 7 figures.

In addition to straight-up advice on how to build and launch a course, you get templates, scripts, and worksheets to help you along, and give you a hand at the most critical stages of your business growth.

*Plus* unlimited support from your personal Course Building Coach (that’s right: they don’t skimp on personalized advice at Firepole) and a valuable hand-selected package of partner bonuses.

You can see the full contents of the program here.

Q: What can CBL do for me if I’m

[your unusual or highly specialized occupation here]?

A: Whatever your day job, or niche, or topic, or area of expertise, CBL will deliver you the exact same results they promise to every student. Besides, who says you have to develop a course based around your occupation? You could always get into a new niche, or create it around your side project.

Firepole has helped students from all walks of life, who develop courses on everything you can think of: teaching stress relief to nurses, coaching aggressive dogs to behave properly in the streets, helping others overcome compulsive eating habits, teaching kids to code and use computers, and a lot more.

If you’re good at anything at all, and you can use it to help people, it *can* be turned into a profitable online course. CBL gives you an exact, step-by-step plan to do just that.

Q: Will CBL work for people outside the United States?

A: Absolutely! Firepole has taught students from almost every country and continent, with fabulous results.

The methods and systems laid out inside CBL are evergreen, and location-independent. You could be in USA, Canada, Ireland, India, Peru, or any of the *dozens* of other countries students have flocked from to learn about courses and online business from Firepole – same principles always apply.

In fact, some of Firepole’s students choose not to stay in any particular country at all, and take full advantage of their newfound freedom to travel the world.

Q: What is the investment in the program?

A: You can get started today for a payment of $187.

Your payments will continue over 12 months, so your total investment for lifetime access to Course Builder’s Laboratory is 12 months @ $297/month, which works out to $3,564.

Fun fact: If you take a full-year payment plan for the Course Builder’s Laboratory, the per-day investment comes down to less than $10 a day!

Q: What if I want to pay upfront — do I get a discount?

A: Yes, you do! A one-time payment for the Course Builder’s Laboratory is $2,997, which means you will save $382 if you decide to pay upfront.

Q: How much time will I need to invest in CBL?

A: For optimal results, Danny and his education team expect participants to spend around 10-15 hours per week on the Course Builder’s Laboratory. This includes the time you’ll invest in your online business, so this is actually a very doable workload. There’s *nothing* preventing you from starting and growing a 6-figure business in your spare time.

By the way, if 10-15 hours a week sounds like a lot, don’t worry. You can invest a lot less time in the Course Builder’s Laboratory, and still get the results you want — it will just take longer. For example, you might spend 5 hours/week to launch your course over a 6 month timespan.

Q: Is there a guarantee that CBL will work for me?

A: I’m glad you asked! The Course Builder’s Laboratory comes with a RESULTS guarantee. In 60 days of using the program, you will make at least $2,000 in course revenue… and if you do the work but fall short of your target, you’ll get a dedicated 1-on-1 strategy call to figure out what went wrong, and get you back on track to achieve your income goals as soon as possible.

Q: I’m not an online business / marketing expert. Is CBL right for me?

A: That’s absolutely fine. In fact, it’s preferable that you aren’t a trained marketer and you don’t have to unlearn any concepts about online business. What Firepole teaches in CBL *will* work, whether you’re a complete novice… or Don Draper incarnate :).

Q: What if I don’t have an idea for an online course yet? Will CBL help me?

A: That’s not a problem at all. If you have zero ideas, or a thousand ideas, in CBL you will learn how to rapidly validate and execute them. In fact, the Course Builder’s Laboratory has an entire module dedicated to just that aspect of course creation.

The point is not to come up with the perfect idea (there’s no such thing), but to identify a profitable one — fast. CBL is built around this principle.

Q: What is my deadline to enroll?

A: Access to CBL closes down at 23:59pm on November 4th, with no exceptions. And the next time it launches is going to be sometime in 2018.

Phew, I think that’s it for now! I did my best to answer as many questions as possible, but there’s only so much you can fit into an email 🙂

If you want to read a bigger, more detailed FAQ, and a breakdown of what the Course Builder’s Laboratory has in store for you, follow this link to learn more about the program and enroll.

Q: What gifts does Ruzuku include with my investment in CBL?

A: When you join CBL, we receive an affiliate commission from the Firepole team. We want this to be mutually rewarding, so we’re excited to share gifts with you that dramatically enhance the value of your investment in CBL:

Gift #1: Ruzuku subscription (valued at $948)
We will set you up with a complimentary 12 month “Starter” subscription to Ruzuku. At our current monthly prices, that’s a $948 value. But you’ll pay nothing beyond your investment in CBL — meaning you can get started for just $297 today.

Gift #2: Rock Your Ruzuku live training (valued at $197)
Our 4 week training program, Rock Your Ruzuku, to unlock the power of course setup and teaching on the Ruzuku platform. Value: $197. This is also a great opportunity to connect and network with other course creators.

Gift #3: Personal course setup call (valued at $247)
A personalized 1:1 call with a Ruzuku specialist to help you set up your account and answer all of your course setup questions. Value: $247.

So, when you sign up today, you’ll get the full Course Builders Laboratory program PLUS a 12-month subscription to Ruzuku, and our Rock Your Ruzuku program, and your personal one-on-one course setup call:

That’s a total value of $5,796 and you’ll only invest $297 (monthly payments) to get started today.

Q: Setting up the tech side of an online course sounds intimidating. What support do I get from Ruzuku to help me?

A: We’ve got you covered here, too! We’ll provide…
— Our 4 week training program, Rock Your Ruzuku, to unlock the power of course setup and teaching on the Ruzuku platform. Value: $197.
— A personalized 1:1 call with a Ruzuku specialist to help you set up your account and answer all of your course setup questions. Value: $247.

So, if you sign up today, you’ll get the full Course Builders Laboratory program PLUS a 12-month subscription to Ruzuku, our Rock Your Ruzuku program, and your personal one-on-one course setup call:

That’s a total value of $5,796 and you’ll only invest $297 (monthly payments) to get on the fast track to creating and selling your course.