The Value of PublishingAs we’ve mentioned in earlier posts, many independent experts scale their expertise by broadcasting information, and the most straightforward way to broadcast your message is through publishing a book or an ebook. It’s simple, and it can work — depending on what [...]
We designed Ruzuku for passionate, independent experts. Does that sound like you? You’re probably a good fit for Ruzuku if… You want to help people learn and grow Is there something (anything!) that you love helping people learn about? Here are some topics that current [...]
In our last post, we addressed a few problems with the most common model to reach an audience, the broadcast model. However, a limitation of the broadcast model that we didn’t address is that it generally limits learning to individuals. Even in a seminar or [...]
Traditionally, most experts have tried to reach their audience by broadcasting information (i.e. publishing books, blogs, CD’s, DVD’s and/or speaking in keynotes, workshops, seminars.). But there’s a fundamental weakness in the broadcast model: while they get the information to your audience, they don’t help your audience [...]
One of the biggest challenges to creating an online course (or any information product for that matter) is actually finding the time and doing the work of creating the structure and content for your course. While we can’t eliminate the work, we can make it [...]