Auto-responders such as AWeber and MailChimp can be a great way to first make contact with a customer, stay in touch over time and keep them informed about what’s happening in your company. These sites offer attractive features: They make building trust and confidence between [...]
The power of speech Professional speakers can offer a compelling, motivating message, and they do so for a living. Prepared talks are the mainstay of many conferences and have enjoyed a renaissance thanks to new formats like TED’s 20-minute talks. Many professional speakers also combine [...]
Personal service works, but it never scales One-on-one coaching is a great way for experts to connect with their clients, collaboratively develop strategies, and provide the accountability to implement those strategies. In the right context, coaching works. For example, in “Executive Coaching: It Works!”, published [...]
The Value of PublishingAs we’ve mentioned in earlier posts, many independent experts scale their expertise by broadcasting information, and the most straightforward way to broadcast your message is through publishing a book or an ebook. It’s simple, and it can work — depending on what [...]
We designed Ruzuku for passionate, independent experts. Does that sound like you? You’re probably a good fit for Ruzuku if… You want to help people learn and grow Is there something (anything!) that you love helping people learn about? Here are some topics that current [...]
In our last post, we addressed a few problems with the most common model to reach an audience, the broadcast model. However, a limitation of the broadcast model that we didn’t address is that it generally limits learning to individuals. Even in a seminar or [...]